2025 Experimentation Elite Winter Conference

This Winter edition was a day of Keynotes, Roundtable Sessions and an Abundance of Networking!

Experimentation Elite Highlights Winter 2025


Agenda

8.15 – 8.55
Registration / Breakfast/Networking (Sponsored by Kameleoon)
Grab a coffee and some brekkie to prepare your grey matter for a knowledge blast!


8.55 – 9.00
Intro

Welcome to Experimentation Elite

Bhavik Patel, Data Director @ Huel | Community Builder @ CRAP Talks

Welcome from the Experimentation Elite Team and MC

9.00 – 9.30
Session 1

Opening Keynote

Talia Wolf, CEO, Getuplift

AI hasn’t killed the CRO star 🎵

9.40 – 10.20
Session 2

Roundtable Sessions

10.20 – 10.40
Caffeine Break/Networking (Sponsored by Kameleoon)

10.50 – 11.30
Session 3

Roundtable Sessions

11.40 – 12.10
Session 4

Lucia van den Brink, Founder The Initial – co-Founder Women in Experimentation Community

Want to find more winning experiments?

12.20 – 12.50
Session 5

Alun Lucas, Managing Director, Zuko Analytics

Craig Sullivan, Optimise or Die

Why Your Forms Leak Customers (And What to Do About It)

13.00 – 14.00
Lunch Break/Networking (Sponsored by Kameleoon)

14.00 – 14.40
Session 6

Roundtable Sessions

14.50 – 15.30
Session 7

Roundtable Sessions

15.30 – 15.50
Coffee Break/Networking (Sponsored by Kameleoon)

15.55 – 16.25
Session 8

Rose Keen, Content and Insight Director, Econsultancy

Brains, Biases and Buying: Leveraging Behavioural Science in Your Relationship with the Customer

16.35 – 17.10
Session 9

Closing Keynote

Jono Alderson, Independent technical SEO consultant


17.10 – 17.15
Thank you from the ExElite Team

17.15 – 18.15
Carry on the conversation with Networking Drinks