Alun Lucas is Managing Director at Zuko Analytics, a specialist form analytics platform that has been helping organisations track and optimise their online forms for over a decade. In that time, Alun has analysed – and improved – more forms than he’d care to count. Before joining Zuko, he worked across advertising, venture capital, and tech start-ups in the North West of England.

Craig has been blending Experimentation, UX, Analytics and Customer Research for over 13 years, powering growth for companies like Google, Amazon, Spotify, Eurostar, Lego, Asos, Facebook and Red Bull.  He has helped over 500 clients to unlock the latent value and growth inside their products or services.  Using a mixture of Experimentation, Data, User Research, Design Thinking, Lean, Agile and Cultural Change, he’s gained them over £5Bn in incremental revenue.

Lucia van den Brink built her first webshop at 11 years old. She’s now running a consultancy called The Initial, and has personally done 1000+ AB tests. Her team got nominated for Agency Team of the Year at Experimentation Elite. Lucia is also co-founder of Women in Experimentation, a 1400+ Slack Community, with a newsletter (open to all!) and yearly summit.

Rose Keen is the Content and Insight Director at Econsultancy. With over 15 years of media and business strategy experience, she has worked across a wide range of industries from automotive and advertising to food and fashion. She has a particular interest in the intersection between customer behaviour, cultural shifts and technology.

Econsultancy is the go-to marketing and ecommerce upskilling provider for large, global organisations. With expert-led learning programmes that have a measurable, meaningful impact, we help enterprise businesses achieve their growth ambitions.

Jono Alderson is a digital strategist, marketing technologist and full-stack developer. He’s an expert in digital strategy, SEO, analytics, WordPress, web performance, structured data, marketing technology, conversion rate optimisation, growth, PHP, CSS and more.

He’s worked with startups, agencies, and some of the world’s biggest brands to turbo-charge websites, implement growth strategies, prepare for the future, and win markets.

Jono is the Head of SEO at Yoast, where he makes decisions that influence the organic visibility of over 12 million websites across WordPress, Shopify and beyond.

Bhav is Data Director at Huel. He’s also the founder of CRAP Talks, a cross-discipline tech meetup in London, Keynoat, a platform that connects speakers to event organisers, and CAUSL Analytics, a free self-serve suite of tools that empower people in tech to perform their own basic analysis. In the past, Bhav has led Analytics and Experimentation teams at major tech companies such as Hopin, Gousto, Moo and PhotoBox.

With a background as a UX designer, developer, and teacher, Iqbal has served as a “co-pilot” to product teams for over ten years. He has guided teams through technical implementation, development, process optimization, training, workshops, and experimentation programs.

Iqbal is also an author of comics and graphic novels and runs the CRO Tales series, offering his insights on experimentation. As a developer, he has created automation and AI tools, including a text-mining AI app that quantifies user feedback and reviews, helping marketing and product teams understand the “voice of the customer.”

Abi has been a freelance optimisation consultant for the best part of 20 years and has worked with all sorts of companies (big and small) across a plethora of industries – you name it, she’s probably worked on it.

She’s got an axe to grind when it comes to websites and their owners who should be doing better for their users. With has a strong focus on finding all the things that your users hate about your website from usability uglies, functionality f*ck ups and accessibility agonies that make them wish they’d never landed on your pages in the first place. Whatever it is, or however deeply buried on your site it’s hiding, she’ll find it so you can fix it.

Abi also focuses on in-depth and unconventional user research techniques to truly get to the nitty gritty of who your users are, what makes them tick and how you build relationships with them long term through trust and resonance, the secret sauce to improving customer lifetime value and breaking free of the shackles of acquisition alone. Having worked with an exhaustive list of clients including FTSE 100 members, major biotechnology companies and e-commerce giants her breadth of industry knowledge is as extensive as it is impressive – and something she likes to occasionally share as an international keynote speaker.

Multi-disciplinary designer and optimizer with 20+ years of experience in both print and digital media. The desire to provide appealing, frictionless user experiences drives my work.

Balancing user needs with business goals is central to every project. I conduct research projects and run split tests for my clients. My process generates insights that drive conversion-focused testing strategies and measurable improvements in website performance. Comprehensive support is provided—from test development and execution to result analysis and strategic planning.

I will help you get at least 5 hours of your week back by eliminating busywork. Improve your efficiency by designing and building automations, improving information organization, and training tailored to your processes and tech stack. Automation is freedom from tedium.

Co-host of the “GRO Talks” podcast and weekly GRO Roundtable, where we deep-dive into a wide range of CRO industry topics. We can be found at crotalks.com.

Steph Le Prevost is a Principal Consultant at GAIN Conversion, she is a double CXL Certified in both CRO and Digital Psychology. Steph holds multiple Experiment Elite Awards and has over 7 years of experience in experimentation, prior to this she worked in the digital marketing space. She has a keen focus on experiment strategy & maturity, working alongside powerhouse brands such as The Times, Tesco, Motorway & more to optimise and scale their testing programmes.

Stewart leads the experimentation centre of excellence at RS Group PLC – a multi-brand, B2B powerhouse providing industrial products, services and solutions to millions of customers across the globe. Stewart utilises his unique blend of commercial, operational and engineering expertise to unite product and technical functions under the joint mission of experimentation

Natasha has been working within the rapidly changing world of Experimentation for 7 years, beginning in this field for Asda at their Head Office in Leeds. Tasha then moved to Sky where life here began as an Experimentation Analyst, growing into her current position of running the Experimentation Programme across the Digital Service Team. With a strong passion for data, research and everything experimentation; Natasha is known for her desire to educate others and spread the message of Experimentation and it’s many benefits far and wide.

Vignesh is a seasoned Data Analytics expert, with over a decade of diverse experience spanning numerous sectors including automotive, banking, hospitality, and beyond. He has an impressive record of orchestrating successful experimentation programmes and establishing centres of excellence and now works at the BBC as an Experimentation lead. As a lifelong learner, Vignesh has extensively trained in Conversion Rate Optimisation (CRO) and Agile methodologies. His profound commitment to leveraging data ensures impactful business decisions, underlining his dedication to excellence in the realms of data analytics and experimentation.

Mark is CEO at Creative CX, a consultancy that helps enterprise brands scale experimentation. An industry veteran with over 20 years’ experience in digital strategy, analytics, and product, he’s passionate about making experimentation a core part of how businesses solve problems and grow.

Hannah was working in experimentation for 15 years, beginning in academia before making the leap into industry, and more recently has expanded her remit into tech and AI. She now drives the most complex/multi disciplinary tech transformation programmes at trainline, from experimentation tooling upgrades, to defining (and implementing) the vision for AI as a partner for developers. She is also responsible for driving and evaluating the roll out of broader AI tools for the business, alongside managing several other major tech programmes.