
The UK's Only conference & awards dedicated to CRO & Experimentation
London, 27th April 2022 | etc.venues St Paul’s, 200 Aldersgate St, London EC1A 4HD
Conference Tickets SOLD OUT!
BUT there's good news! We're back on Thursday 8th December for a bigger Experimentation Elite Conference. Register your interest via the 'Buy Tickets' button below.
BUY TICKETSA unique one day event
The event that brings together CRO and experimentation marketers who need to advance their knowledge and their success.
13 practical sessions from 20 ‘top of their game’ speakers who will cover:
- Real insights in regards to what’s going on within companies with their experimentation / CRO projects.
- The best processes and methodologies and how they approach projects.
- What has worked or failed.
- The hurdles they overcame.
- How to sell the benefits when onboarding clients.
- Why you cannot win in CRO without clever experimentation.
Who needs to be in London to attend?
If Experimentation is your passion you need to join your fellow practitioners to bounce ideas and share winning tips. If you’re already conducting experimentation / CRO projects, spend a day out of the office boosting your overall knowledge by hearing the best practices for implementation.
If you’re part of an in-house or agency team responsible for increasing sales – learn how clever, proven, experimentation methods will grow your success.
Target Audience:
- Conversion consultants / managers / leaders
- Experimentation leads / managers / strategists
- Product owners / managers
- Growth managers / specialists
- UX managers / leaders / researchers
- Data scientists / analysts
- Digital marketing managers / leads / specialists



A conference which is highly relevant to your day to day. It gave me clear things to think about in developing the CRO strategy for Specsavers. Hearing from the likes of booking.com was fascinating to see how experimentation works at a huge scale. It was also great to meet people
in the CRO community and learn from each other in conversations throughout the day.

An in-depth event that showcases the breadth of conversion. From analytics to usability to the foundation of an optimisation culture, it’s your chance to learn from experts.


Speakers




















Agenda
Registration / Breakfast
Welcome to Experimentation Elite
Joe Doveton, CEO, Binary Bear Limited
Opening Keynote
Craig Sullivan, Optimise or Die
Tale of Two Roles: A Product Owner and Experimentation Analysts journey to grow a product
Natasha Senior, Senior Experimentation Manager, Sky
Donna Ladle, Product Manager, Sky
From Assumption to Data Led Optimisation: Building Investec’s experimentation programme
Alex Bell, Testing & Optimisation lead, Investec
Top 10 areas for optimisation in B2B Ecommerce
Amrdeep “Ammo” Athwal, Optimisation Consultant, Conversions Matter LTD
Introducing the real stars of the show: Problem Understanding and Execution Quality
Chris Gibbins, Chief Experience Officer, Creative CX
Panel - Experimentation to drive Digital Transformation
Tasin Reza, COO, Echologyx
Sandeep Shah, Product Director, Webtrends Optimize
Andrew Furlong, Managing Director, REO
Emily Oliver, Head of Digital Product & UX, musicMagpie
Harnessing the power of partners: How brands can work with their tech vendors and agencies to drive experimentation forward
Hamish Bones, Insights & Optimisation Manager at Hastings Direct
Mark Pybus, Chief Executive Officer at Creative CX
Good copy doesn’t fit in a box
Josef James, Head of Content & Conversion, Footprint Digital
Expanding experimentation for personalized relevance
Marianne Stjernvall, Head of Customer Growth & Personalization, Coop | thequeenofcro.com
Caffeine Break
Experimentation is so much more than 'testing everything and to see what happens’
Deepak Nagappan Anitha, Head of Data Analytics & Optimisation, comparethemarket.com
Leea Widdowson, Lead Optimisation Manager, comparethemarket.com
How to run a commercially driven experimentation program without it becoming “CRO”
John Trimble, Digital Analytics & Experimentation Manager, TalkTalk
Live from Texas! From Spaghetti Testing To Strategic Testing - The value of experimentation innovation and scaling.
Ben Labay, Managing Director, CRO & Experimentation, Speero
Caffeine Break
Super Panel
Chris Gibbins, Chief Experience Officer, Creative CX
Natasha Senior, Senior Experimentation Manager, Sky
Simon Elsworth, Global Head of Experimentation, Whirlpool Corporation
Manuel Da Costa, Experimentation Evangelist, Effective Experiments
Conference Close
Event Information and Covid-19
We know how quick things are changing in the current climate, so we want to emphasise our guarantees to you as a ticket holder.

Covid-19 Safety
Wearing a mask is optional but is highly advisable due to the close proximity with other attendees. Stay 2m apart. Disinfectant is available on each door of entry.

Refunds
Of course cancelling the event is not preferable, but in the event of this scenario you are able to receive a full refund or transfer your ticket to the future date.

The evening of 27th April 2022 will see the first Experimentation Elite Awards, the UK’s only awards ceremony dedicated to the amazing work being produced by CRO and Experimentation professionals.
With the very best industry experts judging the multitude of categories this ceremony is something you want to be part of and if you cut the mustard you will go back to the office, head held high, with a coveted Experimentation Elite Awards trophy.
Save the date:
27th April 2022
Venue: Balls Brothers, Minster Court, 3 Mincing Lane, London, EC3R 7PP
7:00pm