
The UK's premier Experimentation and Conversion Rate Optimisation event
London, 7th December 2023 | etc.venues St Paul’s, 200 Aldersgate St, London EC1A 4HD
An intimate 1-day event celebrating the UK & Europe’s Experimentation community
Whether you’re part of an agency or an in-house team responsible for driving revenue and business growth, then come join us in learning, growing, and championing experimentation together in this 1-day event.
- Level up your skills and knowledge through practical sessions from 10 ‘top of their game’ speakers.
- Get inspired by fresh ideas and fresh insights from real-world experiments run at some of the world’s most exciting companies.
- Discover new products, strategies, and techniques designed to help you address common experimentation challenges.
- Connect deeply with fellow practitioners and professionals in CRO, experimentation, growth, marketing, data, UX, copywriting, and more.
Connect with and learn from a diverse range of professionals
No matter your specialty, at Experimentation Elite you’ll meet a wide range of experts, excited and passionate to talk with like-minded professionals about experimentation:
- Experimentation Specialists
- CRO practitioners
- Data analysts & scientists
- Growth professionals
- Digital marketers
- Product Managers
- UX Researchers & Designers
- And more





Headline Sponsor
Visit Sponsor Website
"I didn't know what to expect at Experimentation Elite, but the experience blew me away. So many top-of-their-game professionals in one place, and all were so friendly and open and excited to chat about experimentation. It was fantastic seeing everyone come together and I connected with so many fantastic people, speakers and attendees alike. Highly recommended if you're passionate about experimentation!"

“Being part of Experimentation Elite is always an exceptional experience. We have had the privilege
of sponsoring the event for the last 2 years and it has always provided a great platform for our
business to tell people more about what we can do.
“It also provides an excellent opportunity to listen to, and network with, some of the best minds in
the industry, which is perfect for us as we love talking to new people about what they are doing in
experimentation and giving them the opportunity to explore our brand further.”

"This was my first face-to-face CRO & experimentation conference in April 2022 and I loved it so much I was back in Dec 2022. I love the variety of talks, ranging from analytics, data, strategy, A/B testing, team structure, UX, usability and much more. You will come away with actionable tips, new tools you might not have thought about using and friendly conversations directly with some of the experts in the world of experimentation. Anyone on the fence thinking whether to get a ticket.. do it. I promise you will not regret it."

An in-depth event that showcases the breadth of conversion. From analytics to usability to the foundation of an optimisation culture, it’s your chance to learn from experts.

Experimentation Elite is the one conference you can't miss if you are in digital marketing, this relatively new event is already the single event that cro and experimentation folks are going to, the key thing isn't just the talks but the entire day, key thing is the contacts you make and conversations you have are amazing sharing new approaches makes our industry better.

Back in 2019 one of my team attended the Conversion Elite conference and absolutely loved it. So when the in-person event kicked back off again in April '22 as "Experimentation Elite" I bought a ticket straight away! In my opinion it's the only place you get CRO and Experimentation practitioners in the same room for a day, freely sharing insights, experience & curiosity. The team do an amazing job of curating talks and discussions from a variety of perspectives, industries and roles, while the speakers are all thought leaders who are happy to share.

Speakers












Agenda
Registration / Breakfast/Networking
Welcome to Experimentation Elite
David Mannheim, Optimisation and Experimentation consultant
Joe Doveton, CEO, Binary Bear Limited
Opening Keynote:
Jim Sterne, Founder Marketing Analytics Summit and Digital Analytics Association
Annemarie Klaassen, Lead CRO specialist
Jonny Longden, Digital Experience Director, Journey Further
Caffeine Break - Sponsored by Kameleoon
Hannah Tickle, Experimentation Team Lead, Trainline
Lucas Vos, Lead CRO Specialist, RTL Netherlands
Lunch Break Sponsored by Kameleoon
Mirjam de Klepper, Independent UX Consultant
Ben Labay, Experimentation Consultant & Advisor | CEO at Speero
Bhavik Patel, Director of Experimentation and Analytics at LeanConvert
Caffeine Break - Sponsored by Kameleoon
Daphne Tideman, Growth Advisor + Consultant, Growth Waves
Closing Keynote
Michael Aagaard, CRO Consultant, Keynote Speaker
Networking Drinks
Event Information
We know how quick things are changing in the current climate, so we want to emphasise our guarantees to you as a ticket holder.

Refunds
Of course as an event organiser, cancelling the event is not preferable, but in the event of this scenario you are able to receive a full refund or transfer your ticket to the future date.