The UK’s premier Experimentation and CRO Experience

11th & 12th June 2024 | Hilton Metropole Birmingham NEC

View all speakers and full agenda

3x Masterclass Workshops

10:00 – 13:00 | Crowne Plaza Birmingham NEC

Experience three outstanding workshops with Craig Sullivan, Erin Weigel, and Bhavik Patel.

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Test and Learn Community Mentorship Summit

13:45 – 17:00 | Hilton Metropole Birmingham NEC

Test & Learn Community Mentorship Summit with Kelly Wortham & friends.

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Convert Networking Party

19:00 – 23:00 | The Highline Bar, Floor 1, The Genting Hotel, World Resort at the NEC

Opportunity to connect with attendees and speakers.

ExElite Conference

8:15 – 17:30 | Hilton Metropole Birmingham NEC

  • Level up skills and knowledge through practical sessions from 10 ‘top of their game’ speakers.
  • Get inspired by fresh ideas and insights from real experiments at the world’s most exciting companies.
  • Discover new products, strategies, and techniques designed to help you address common experimentation challenges.
  • Connect deeply with fellow practitioners and professionals in CRO, experimentation, growth, marketing, data, UX, copywriting, and more.

ExElite Industry Dinner & Awards After Party

19:30 – 00:00 | Hilton Metropole Birmingham NEC

Be part of the UK / Europe’s celebration of the Experimentation industry. Have a fantastic night of great food, wine and music and why not enter the awards to have a chance to bag yourself a prestigious ExElite Award!

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An intimate 2-day event with workshops, community events, parties, awards & the biggest ExElite Conference to date!

  • The Experimentation Elite event you know and love, reimagined and expanded.
  • Workshops, conferences, and networking parties combine to bring you a unique event.
  • Convenient location, hosted in the Hilton Metropole Birmingham.

Connect with and learn from a diverse range of professionals

No matter your specialty, at Experimentation Elite you’ll meet a wide range of experts, excited and passionate to talk with like-minded professionals about experimentation:

  • Experimentation Specialists
  • CRO practitioners
  • Data analysts & scientists
  • Growth professionals
  • Digital marketers
  • Product Managers
  • UX Researchers & Designers
VIEW SPEAKERS
2
Days
5
Events
World-class
Speakers
300+
Attendees

What people are saying about our last event

“The best thing about this is the chance to talk to and network with some of the best in the industry”
PREVIOUS ATTENDEE
“Speakers were great, wide variety of topics, really nice venue, good food options, nice to use the Brella app”
PREVIOUS ATTENDEE
“Great talks, networking opportunities, tasty food”
PREVIOUS ATTENDEE
“Great speakers, interesting content”
PREVIOUS ATTENDEE
“The variety of topics covered was excellent”
PREVIOUS ATTENDEE
“I very much enjoyed the feeling of being part of the community, despite this being my first Experimentation Elite.”
PREVIOUS ATTENDEE
“Quality content from leaders in the industry”
PREVIOUS ATTENDEE
“Relaxed and felt like a true community event”
PREVIOUS ATTENDEE
“Fantastic event and ran seamlessly”
PREVIOUS ATTENDEE
“Great lineup and talks”
PREVIOUS ATTENDEE
“Love the energy”
PREVIOUS ATTENDEE
“Quality of the talks was very high this year”
PREVIOUS ATTENDEE
Highlights from past events

Speakers

Chris Gibbins

Chief Experience Officer, Creative CX

Full Bio
Els Aerts

Co-founder of AGConsult

Full Bio
Stuart McMillan

Experienced Senior Digital Leader, Astound

Full Bio
Shagun Aulakh

Director of Product Management Experimentation, American Express

Full Bio
Ellie Hughes

Head of Consulting, Eclipse Group Solutions

Full Bio
Stewart Ehoff

Head of Experimentation, RS Group

Full Bio
Luke Carthy

eCommerce growth consultant

Full Bio
Erin Weigel

Senior Product Design Manager, erindoesthings.com

Full Bio
Bjarn Brunenberg

Experimentation Lead @TomTom

Full Bio
David Mannheim

Optimisation and Experimentation consultant

Full Bio
Paula Sappington

Senior Director of Digital Research at Hilton

Full Bio
Kelly Wortham

Founder and moderator of the TLC (Test & Learn Community)

Full Bio
Vignesh Lokanathan

Experimentation Lead, BBC (TLC Mentorship Summit)

Full Bio
Georgiana Hunter-Cozens

Senior Strategy Consultant at Creative CX (TLC Mentorship Summit)

Full Bio
Edmund Beggs

Consultant CRO, Conversion.com (TLC Mentorship Summit)

Full Bio
Marina Ostrowski

Project Manager, AWA Digital (TLC Mentorship Summit)

Full Bio
Stephen Situ

Strategy Manager, Digital Experiences, Forbes (TLC Mentorship Summit)

Full Bio
Eltine van der Veer

Digital Experience Lead, Brand New Day (TLC Mentorship Summit)

Full Bio

Headline Sponsor

Visit Sponsor Website

Premium Sponsors

Premium Sponsors

Sponsors & Partners

Sponsors & Partners

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Women in Experimentation logo

Top-tier venue

Hilton Metropole Birmingham NEC boasts an on-site pool, fitness centre, restaurants, and bars, so everything you need is right on your doorstep. Open 24 hours for very late night meetings!

Ideal for networking

Quality bars, executive lounges, and communal areas make this hotel the perfect venue for meeting and connecting with others.

It overlooks Pendigo Lake, a great place for a run or stroll on bright summer mornings.

Conveniently located at the NEC, just 10 minutes from the motorway, airport, and train station

The hotel provides ideal access to major network links, including the M42 and the M6 by car.

We have secured a special rate of £10 a day for parking at the Hilton Metropole. For details contact craig@exelite.co.uk.

Located on the NEC complex, it is just a 10-minute drive to the motorway, and a short walk from Birmingham International Train Station and the Birmingham International Airport via a monorail.

Book accommodation now and save with our discount code

Reserve your room ASAP with our special discount for the best price (rates from just £159 + VAT). Use this link to book directly with the Hilton.

RESERVE NOW FOR DISCOUNTED ROOM RATES

Agenda

We’d love to see your photos and videos of the event! Hashtag #EXelite24 on the day.

ExElite Experience Day 1

11th June 2024

9.30 - 13.00
3x Masterclass Workshops. Crowne Plaza Birmingham NEC (This is a 5 minute walk from the Hilton Metropole.) Limited Spaces

Craig Sullivan, Optimise or Die

Erin Weigel, Senior Product Design Manager, erindoesthings.com

Bhavik Patel, Director of Experimentation and Analytics at LeanConvert

Workshop tickets are sold individually and separate from General Admission Conference Tickets. Workshop tickets are included in the ULTIMATE Experience Ticket Package. 
10.00 - 13.30
Hilton Metropole Birmingham NEC
Registration and Hotel check in
Come and meet the team, register, get your badge and swag ready for the ExElite Experience.
13.45 - 17.00
Hilton Birmingham Metropole NEC
Test and Learn Community Mentorship Summit

Kelly Wortham, Founder and moderator of the TLC (Test & Learn Community)

Test and Learn Community Mentorship Summit with Kelly Anne Wortham & friends. This event is available to holders of General Admission Tickets, Excellent Experience & ULTIMATE Experience Ticket Packages. Only 90 seats in this room - York Suite . Therefore this event is only available to the first 90 registrations. Read More
19.00 - 23.00
The Highline Bar, floor 1, the Genting Hotel, World Resort at the NEC
Convert Networking Party
Opportunity to connect with attendees and speakers. This event is available to holders of General Admission Tickets, Excellent Experience & ULTIMATE Experience Ticket Packages.

ExElite Experience Day 2

Experimentation Elite Conference and Industry Dinner and Awards Party

12th June 2024

08.15 - 09.10
Proudly Sponsored by Kameleoon
Registration/Breakfast/ Networking
Grab a coffee and some brekkie to prepare your grey matter for a knowledge blast!
09.15 - 09.25
Intro
Welcome to Experimentation Elite
Welcome from the Experimentation Elite Team and MC Chris Gibbins
09.30 - 10.00
Session 1
Opening Keynote:

Els Aerts, Co-founder of AGConsult

The 7 Deadly Sins of User Research Read More
10.10 - 10.40
Session 2

Stuart McMillan, Experienced Senior Digital Leader, Astound

"Site Speed for CRO's: How site speed impacts testing and how testing impacts site speed"
10.50 - 11.20
Session 3

Ellie Hughes, Head of Consulting, Eclipse Group Solutions

"Stop saying I should do Experimentation!" Read More
11.20 - 11.40
Proudly Sponsored by Kameleoon
Caffeine Break
11.45 - 12.15
Session 4

Stewart Ehoff, Head of Experimentation, RS Group

Beyond Testing: Scaling Success with Experimentation Systems & Operating Models Read More
12.25 - 12.55
Session 5

Paula Sappington, Senior Director of Digital Research at Hilton

Research & Experimentation: Shift Left to Win Right Read More
13.00 - 13.45
Lunch Break
Proudly Sponsored by Kameleoon
13.50 - 14.20
Session 6

David Mannheim, Optimisation and Experimentation consultant

Practically personalised in every way. Read More
14.30 - 15.00
Session 7

Luke Carthy, eCommerce growth consultant

15.00 - 15.20
Caffeine Break
Proudly Sponsored by Kameleoon Read More
15.25 - 15.55
Session 8

Bjarn Brunenberg, Experimentation Lead @TomTom

The Battle of Transformation: From Web to App Testing - How TomTom, once king of navigation, switched its entire testing program from web to mobile app experimentation Read More
16.00 - 16.30
Session 9

Erin Weigel, Senior Product Design Manager, erindoesthings.com

Design for Impact. A participatory model for conversion design Read More
16.40 - 17.15
Session 10
Closing Keynote

Shagun Aulakh, Director of Product Management Experimentation, American Express

Tales from the Trenches Read More
17.20 - 18.00
Conference Networking Drinks
18.00 - 19.30
Freshen up and get ready for the Experimentation Industry Party of the year!
19.30-23.45
Hilton Metropole Birmingham NEC
Industry Dinner and Awards Party
Industry Dinner & Awards Party tickets are sold individually and separate from General Admission Conference Tickets. Industry Dinner & Awards Party tickets are included in the Excellent Experience & ULTIMATE Experience Ticket Packages.

Event Information

We know how quick things are changing in the current climate, so we want to emphasise our guarantees to you as a ticket holder.

Refunds

Of course as an event organiser, cancelling the event is not preferable, but in the event of this scenario you are able to receive a full refund or transfer your ticket to the future date.