The UK's Only conference & awards dedicated to CRO & Experimentation

London, 27th April 2022  |  etc.venues St Paul’s, 200 Aldersgate St, London EC1A 4HD

Conference Tickets SOLD OUT!

Limited! Only 150 Places

BUT there's good news! We're back on Thursday 8th December for a bigger Experimentation Elite Conference. Register your interest via the 'Buy Tickets' button below.

BUY TICKETS

A unique one day event

The event that brings together CRO and experimentation marketers who need to advance their knowledge and their success.

13 practical sessions from 20 ‘top of their game’ speakers who will cover:

  • Real insights in regards to what’s going on within companies with their experimentation / CRO projects.
  • The best processes and methodologies and how they approach projects.
  • What has worked or failed.
  • The hurdles they overcame.
  • How to sell the benefits when onboarding clients.
  • Why you cannot win in CRO without clever experimentation.

Who needs to be in London to attend?

If Experimentation is your passion you need to join your fellow practitioners to bounce ideas and share winning tips. If you’re already conducting experimentation / CRO projects, spend a day out of the office boosting your overall knowledge by hearing the best practices for implementation.

If you’re part of an in-house or agency team responsible for increasing sales – learn how clever, proven, experimentation methods will grow your success.

Target Audience:

  • Conversion consultants / managers / leaders
  • Experimentation leads / managers / strategists
  • Product owners / managers
  • Growth managers / specialists
  • UX managers / leaders / researchers
  • Data scientists / analysts
  • Digital marketing managers / leads / specialists
VIEW SPEAKERS
1
Day
20+
Speakers
150
Attendees
1
Venue

Our Partners & Sponsors

Our Partners & Sponsors

Speakers

Sandeep Shah

Product Director, Webtrends Optimize

Full Bio
Chris Gibbins

Chief Experience Officer, Creative CX

Full Bio
Craig Sullivan

Optimise or Die

Full Bio
Natasha Senior

Senior Experimentation Manager, Sky

Full Bio
Tasin Reza

COO, Echologyx

Full Bio
Josef James

Head of Content & Conversion, Footprint Digital

Full Bio
Marianne Stjernvall

Head of Customer Growth & Personalization, Coop | thequeenofcro.com

Full Bio
Amrdeep “Ammo” Athwal

Optimisation Consultant, Conversions Matter LTD

Full Bio
Alex Bell

Testing & Optimisation lead, Investec

Full Bio
Emily Oliver

Head of Digital Product & UX, musicMagpie

Full Bio
Manuel Da Costa

Experimentation Evangelist, Effective Experiments

Full Bio
Simon Elsworth

Global Head of Experimentation, Whirlpool Corporation

Full Bio
Joe Doveton

CEO, Binary Bear Limited

Full Bio
John Trimble

Digital Analytics & Experimentation Manager, TalkTalk

Full Bio
Donna Ladle

Product Manager, Sky

Full Bio
Deepak Nagappan Anitha

Head of Data Analytics & Optimisation, comparethemarket.com

Full Bio
Leea Widdowson

Lead Optimisation Manager, comparethemarket.com

Full Bio
Ben Labay

Managing Director, CRO & Experimentation, Speero

Full Bio
Hamish Bones

Insights & Optimisation Manager at Hastings Direct

Full Bio
Mark Pybus

Chief Executive Officer at Creative CX

Full Bio

Share your experience

We’d love to see your photos and videos of the event! Hashtag #EXelite22 on the day.

Agenda

8.15 - 8.55
Registration / Breakfast
Grab a coffee and some brekkie to prepare your grey matter for a knowledge blast!
8.55 - 9.00
Intro
Welcome to Experimentation Elite

Joe Doveton, CEO, Binary Bear Limited

Welcome from the Experimentation Elite Team
9.00 - 9.45
Session 1
Opening Keynote

Craig Sullivan, Optimise or Die

"Crimes of Form Design" Read More
9.50 - 10.15
Session 2
Tale of Two Roles: A Product Owner and Experimentation Analysts journey to grow a product

Natasha Senior, Senior Experimentation Manager, Sky

Donna Ladle, Product Manager, Sky

Read More
10.20 - 10.45
Session 3
From Assumption to Data Led Optimisation: Building Investec’s experimentation programme

Alex Bell, Testing & Optimisation lead, Investec

Read More
10.45 - 11.00
Caffeine break
15 minute break.
11.05 - 11.30
Session 4
Top 10 areas for optimisation in B2B Ecommerce

Amrdeep “Ammo” Athwal, Optimisation Consultant, Conversions Matter LTD

Read More
11.35 - 12.00
Session 5
Introducing the real stars of the show: Problem Understanding and Execution Quality

Chris Gibbins, Chief Experience Officer, Creative CX

Read More
12.05 - 12.35
Session 6
Panel - Experimentation to drive Digital Transformation

Tasin Reza, COO, Echologyx

Sandeep Shah, Product Director, Webtrends Optimize

Andrew Furlong, Managing Director, REO

Emily Oliver, Head of Digital Product & UX, musicMagpie

12.35 - 13.05
Lunch
Refuel your bodies with some delicious food.
13.10 - 13.40
Session 7
Harnessing the power of partners: How brands can work with their tech vendors and agencies to drive experimentation forward

Hamish Bones, Insights & Optimisation Manager at Hastings Direct

Mark Pybus, Chief Executive Officer at Creative CX

13.45 - 14.10
Session 8
Good copy doesn’t fit in a box

Josef James, Head of Content & Conversion, Footprint Digital

Read More
14.15 - 14.40
Session 9
Expanding experimentation for personalized relevance

Marianne Stjernvall, Head of Customer Growth & Personalization, Coop | thequeenofcro.com

Read More
14.40 - 14.55
Caffeine Break
15.00 - 15.25
Session 10
Experimentation is so much more than 'testing everything and to see what happens’

Deepak Nagappan Anitha, Head of Data Analytics & Optimisation, comparethemarket.com

Leea Widdowson, Lead Optimisation Manager, comparethemarket.com

Read More
15.30 - 15.55
Session 11
How to run a commercially driven experimentation program without it becoming  “CRO”  

John Trimble, Digital Analytics & Experimentation Manager, TalkTalk

Read More
16.00 - 16.25
Session 12
Live from Texas! From Spaghetti Testing To Strategic Testing - The value of experimentation innovation and scaling.

Ben Labay, Managing Director, CRO & Experimentation, Speero

A dive into the Codecademy.com case study: A story of parallels between the stigmas of bad testing methodology, and also the resulting exponential growth of 'proper' strategic testing. This isn't just a success story to share the 'whys' and the 'hows', but also an exposé of the costs of not prioritizing the continuous innovation and evolution of testing strategies and testing machines.
16.25 - 16.40
Caffeine Break
16.40 - 17.25
Session 13
Super Panel

Chris Gibbins, Chief Experience Officer, Creative CX

Natasha Senior, Senior Experimentation Manager, Sky

Simon Elsworth, Global Head of Experimentation, Whirlpool Corporation

Manuel Da Costa, Experimentation Evangelist, Effective Experiments

17.25 - 17.30
Conference Close

Event Information and Covid-19

We know how quick things are changing in the current climate, so we want to emphasise our guarantees to you as a ticket holder.

Covid-19 Safety

Wearing a mask is optional but is highly advisable due to the close proximity with other attendees. Stay 2m apart. Disinfectant is available on each door of entry.

Refunds

Of course cancelling the event is not preferable, but in the event of this scenario you are able to receive a full refund or transfer your ticket to the future date.

The evening of 27th April 2022 will see the first Experimentation Elite Awards, the UK’s only awards ceremony dedicated to the amazing work being produced by CRO and Experimentation professionals.

With the very best industry experts judging the multitude of categories this ceremony is something you want to be part of and if you cut the mustard you will go back to the office, head held high, with a coveted Experimentation Elite Awards trophy.

Save the date:

27th April 2022
Venue: Balls Brothers, Minster Court, 3 Mincing Lane, London, EC3R 7PP
7:00pm

Find out more