The UK's Only conference & awards dedicated to CRO & Experimentation

Lukas Vermeer is an experienced experimentation practitioner. His specialty is designing and building the infrastructure and processes required to start and scale A/B testing to drive business growth.

Lukas combines industry experience in online experimentation and data science with an academic background in computing science and machine learning. For eight years, he was responsible for A/B testing at Booking.com, widely acknowledged leader in online experimentation. Lukas grew the Booking.com in-house experimentation team from four to thirty people, and became the first Director of Experimentation in the company.

Lukas plays an essential role in making A/B testing an integrated part of business processes. He is an advocate for accessibility of experimentation, helping people from any background (product owners, designers, developers, writers) to make the right decisions. He has accepted two Experimentation Culture Awards; once on behalf of Booking.com and once on behalf of the Vista Experimentation Hub. His impact was recognised in the Harvard Business Review story “Building a Culture of Experimentation” (March – April 2020 issue).

Lukas co-authored multiple influential academic papers on the topic of online experimentation. He spoke at 30+ conferences, including Growth Marketing Summit, CXL Live, and Google Catalyst Conference, SIGIR and KDD.

Currently Lukas is employed as Director of Experimentation at Vistaprint. He is also available as a freelance speaker and consultant to help businesses grow their experimentation culture.

Natasha has been working within the rapidly changing world of Experimentation for 7 years, beginning in this field for Asda at their Head Office in Leeds. Tasha then moved to Sky where life here began as an Experimentation Analyst, growing into her current position of running the Experimentation Programme across the Digital Service Team. With a strong passion for data, research and everything experimentation; Natasha is known for her desire to educate others and spread the message of Experimentation and it’s many benefits far and wide.

Chris is a User Experience and Experimentation expert with over 20 years experience in digital. A career which has taken him from moderating usability testing, sketching potential UX solutions and experimenting with these in A/B testing, all the way to leading high performance teams such as the talented Strategy and UX Consultants at Creative CX.

Chris and his team help a wide variety of clients such as YOOX Net-A-Porter Group, Sky, Hastings Direct, Investec, David Lloyd Clubs, Travelodge and IHG to identify and solve their customers’ problems, driving long-term measurable improvements through experimentation. A key focus over the last few years has been scaling these capabilities and executing centre-of-excellence models.

André Vieira is the founder at Looptimize, an international customer journey optimization agency operating in Germany and Brazil. With over 10 years of experience under his belt, he has worked with more than 100 companies across the globe, helping them eliminate friction from the interactions that take place in their digital properties while improving the value generated by their customer journeys and online marketing initiatives in multiple award-winning projects. He is also the founder of The Growth Marketing League, an online marketing meetup group with periodic events in Hamburg and São Paulo. André is passionate about human behavior in online platforms and speaks about this topic from different angles in events all over the world.

Ruben de Boer is the Lead Conversion Manager at Online Dialogue. With 12+ years of experience in optimization, he works for various clients, both multinationals and scale-ups. He helps clients improve their optimization strategy and culture, sets up and improves the CRO process, and leads multidisciplinary teams.

Ruben is also the owner of Conversion Ideas and a bestselling instructor on Udemy, with over 10,000 students who have taken his courses on conversion optimization and A/B testing. His students rave about the actionable, data-driven tactics he shares and his ability to make complex concepts easy to understand.

From his passion for experimentation and optimization on a personal, team, and company level, Ruben loves to help others improve their skills and share his passion.

Erin Weigel delivers impactful, user-centric products and tells stories about how she does it.
Her career started in customer service when she worked retail and waited tables. This experience developed her service mindset, which guides her unique design approach.
She has A/B tested thousands of design changes at Booking.com, the world’s largest online travel website, where she worked as Principal Designer for 9 years. Her specialties are conversion design and building experimentation cultures. She’s currently writing Design for Impact: Improve Customer Experience and Drive Business Growth with Conversion Design, published by Rosenfeld Media, which will be released in 2024.

Luke is a User Growth Lead at Spotify, a digital music service that gives you access to millions of songs. Luke positions himself as somewhere between an experimentation expert an engineer and a product manager and has a focus on delivering impact through experimentation. He hates writing about himself in the 3rd person, so if you’re reading this, he did it for you.”

Luís is currently the Principal Product Manager for the Experimentation area at FARFETCH, promoting a Test & Learn Center of Excellence across the company. And before was leading the Data Products area (recommendations, conversational commerce, and a big sponsor of the computer vision initiatives). Luís started a few years back as a software engineer but quickly had the necessity to understand how users interacted with products and that led to being responsible for all the interaction and user experience. Then in a shift to the startup ecosystem accepted the challenge as Technology Lead at a company builder, developing new global distributable products and services in the digital area, helping the portfolio to get the necessary boost on tech, user experience, and product expertise.

Craig has been blending Experimentation, UX, Analytics and Customer Research for over 13 years, powering growth for companies like Google, Amazon, Spotify, Eurostar, Lego, Asos, Facebook and Red Bull.  He has helped over 500 clients to unlock the latent value and growth inside their products or services.  Using a mixture of Experimentation, Data, User Research, Design Thinking, Lean, Agile and Cultural Change, he’s gained them over £5Bn in incremental revenue.

Loves Disney and Manchester United (sorry). Author of The Person in Personalisation. Founded User Conversion, leading conversion optimisation consultancy, acquired by Brainlabs. Currently building Made With Intent the platform that helps retailers understand their customer intent.

Joe’s digital experience stretches back to the days of dial up speeds, Alta Vista and fat monitors. A consultant and business owner at Binary Bear Limited, Joe is a respected speaker and commentator on the world of Conversion Rate Optimisation and the co-founder of the Experimentation Awards. Joe’s CRO projects include work for brands like Manchester United, Dell Computer, Open University, Harvester, Nissan, Ramblers Association and the National Grid.