The UK's Only conference & awards dedicated to CRO & Experimentation

Joe’s digital experience stretches back to the days of dial up speeds, Alta Vista and fat monitors. A consultant and business owner at Binary Bear Limited, Joe is a respected speaker and commentator on the world of Conversion Rate Optimisation and the co-founder of the Experimentation Awards. Joe’s CRO projects include work for brands like Manchester United, Dell Computer, Open University, Harvester, Nissan, Ramblers Association and the National Grid.

Craig has been blending Experimentation, UX, Analytics and Customer Research for over 13 years, powering growth for companies like Google, Amazon, Spotify, Eurostar, Lego, Asos, Facebook and Red Bull.  He has helped over 500 clients to unlock the latent value and growth inside their products or services.  Using a mixture of Experimentation, Data, User Research, Design Thinking, Lean, Agile and Cultural Change, he’s gained them over £5Bn in incremental revenue.

Natasha has been working within the rapidly changing world of Experimentation for 7 years, beginning in this field for Asda at their Head Office in Leeds. Tasha then moved to Sky where life here began as an Experimentation Analyst, growing into her current position of running the Experimentation Programme across the Digital Service Team. With a strong passion for data, research and everything experimentation; Natasha is known for her desire to educate others and spread the message of Experimentation and it’s many benefits far and wide.

Donna works for Sky and is based at Leeds Dock, a role she does with pride for a cutting edge company that she is incredibly passionate about. Donna has been at Sky for 13 years, beginning her career as a Call Centre Advisor. Donna has learned a wealth of new skills throughout her journey at Sky, working as Customer Experience Team Leader, then Operational Improvement and currently  as a Product Owner for Sky Digital Help within sky.com. No wonder then that she puts people and the end customer first, investing her time and energy into fixing things and solving problems in order to enhance the end Customer Experience. One key recent development in her role has been the adoption of Agile methodology in tandem with Experimentation, which has allowed her to take a step back and understand the bigger picture. Data and Experimentation is at the heart of everything she does.

Alex has over 10 years’ experience in digital marketing, and is driven by curiosity about people’s digital behaviours, and what influences their digital decision making. Now leading Investec Bank’s first ever experimentation programme, Alex is bringing digital experience optimisation to the forefront of the organisation’s marketing, embedding a testing culture across the business.

A data and optimization veteran who has been working with data since 2007 and working in digital optimisation since 2012. Has helped dozens of companies deliver over a quarter of a billion in incremental revenue through a mixture of user research, UX, web analytics, and experimentation.

In the past few years, Ammo has spoken on or at various podcasts, webinars and conferences and is always available on slack, Twitter or Linkedin for a discussion about anything digital.

Chris is a User Experience and Experimentation expert with over 20 years experience working in digital, nine of which leading high performing teams. Chris has been instrumental in developing and evangelising customer experience and experimentation approaches, bringing together the best of UX research, data analysis, product design and A/B testing. He has helped all kinds of businesses and organisations to identify and solve their customers’ problems and has made significant long-term improvements to their digital products and services.

With over 16 years of experience in UX and CRO industry, Tasin believes in democratizing experimentation – all businesses should be able to experiment to improve their customer experience and grow. Tasin and his team of 70 engineers at EchoLogyx have been supporting brands and agencies of all different sizes and shapes to fulfil their experimentation programme. His passion on experimentation has led to generate an increase in efficiency and test velocity, delivering over 200 bug free tests each month for his client.

Over the last 11 years Sandeep has been responsible for defining and driving the product roadmap to ensure Webtrends Optimize remains at the cutting edge of the industry. Pushing the team to quickly translate client needs into technical requirements and live products, whilst leading product innovation.

Emily Oliver is the Head of Digital Product & UX at musicMagpie, the world’s largest recommerce
business, achieving a group turnover of c£150m in just its 12 th year of trading, now in its 13 th year.
Starting back as a service that enabled users to trade-in their old CDs, DVDs and Games, the
company has re-invented itself in the last five years to become the UK’s biggest and best mobile
phone recycler, with 65% of the company’s turnover now coming from the consumer technology.
The business also which now has a fast-growing US brand operating the same model, called Decluttr,
based out of Atlanta, Georgia that is now run rating at c$50m per annum.
Emily started at musicMagpie as a Marketing Executive in 2018 and quickly fell into loving all things
CRO, as it was in the business at the time, after drawing parallels from her science degree when
researching and testing with user behaviour on the websites. She went from being the only person
in the business looking after the CRO channel with agency support to embedding a central UX team
who work alongside the product teams to research and iterate everything to keep driving her dream
of a business-wide experimentation culture.
She is absolutely loving the business’ continued commitment to sustainability with it at the heart of
everything it does with a simple mission statement of “Smart for You, Smart for the Planet” whether
renting, buying or selling, and now with a corporate recycling model.

Hamish has 10 years’ experience, working across Digital Consultancy and SaaS, working with global brands on driving growth using customer insight and establishing digital strategies for customer engagement and experimentation. Hamish leads the new insights & optimisation team at Hastings Direct, establishing processes and a culture of experimentation alongside digital transformation.

Mark is a veteran in the technology consulting space, primarily focused on the strategy and delivery of digital products and services. He’s worked across the broad MarTech landscape and uses this experience to help businesses navigate the best approach to integrating capabilities and driving value from their investment in technology.  Although technology and data are the focus of most activities Mark has been involved in over the years, his key to success has always been engaging, enabling and empowering the people to take action.

Josef is a conversion-minded copywriter who heads up content and conversion projects for clients at Footprint Digital (a growing Colchester/London based digital marketing agency).

Before he rolled in conversion and content for a living, he received a degree in Creative Writing from the University of Essex. Then, he taught English for three years before joining the Footprint Digital team in 2018.

From voice of customer research through to wireframing and AB/multivariate testing, Josef approaches conversion with his copywriter hat on (which is invisible but huge), with messaging and clarity as a forethought. He heads up an in-house team supporting clients in making better conversion-oriented decisions with the mantra: “test and measure, always and forever”.

Previously, Josef has talked at events run by New Anglia Growth Hub, The Department for International Trade and TEDx

Marianne a.k.a the Queen of CRO, is one of the leading specialists within CRO and AB-testing. She is currently the Head of Customer Growth & Personalization at Coop Sweden.

Deepak Nagappan Anitha is a Data Analytics expert with over 10+ years of experience in designing & implementing analytics solutions and driving change through insights led optimisation for global firms. With a background in Advanced Data Management & e-commerce, his career expands over several industries including, Telecommunications, Travel & Tourism and Financial Services. Deepak started his career as a software engineer developing marketing attribution models and has worked across industries to now head up a Digital Analytics & Optimisation function. He is passionate about helping organisations improve their customer experience by leveraging the true power of data & insights driven change

With almost 10 years of experience across e-Commerce, CX/UX and Optimisation roles, Leea has developed a passion for experimentation in driving change for both customer and business. During her time at Compare the Market, she has designed and implemented a best practice experimentation programme accessible to the entire business. With that, she has designed it ready for scaling and strategic growth too. An advocate of the customer, Leea has always been fascinated by insight across any method available and how, so often it can paint a different picture to an assumption or opinion, and how, through experimentation, things can be proven, one way… or the other.   

Ben combines 10+ years’ of academic and statistics training with customer experience and UX knowledge to help our team run programs for companies around the world, including ADP, P&G, Codecademy, Serta Simmons, and Gartner Digital Markets.

Ben has added millions in revenue to clients by applying scientific rigor in understanding, then changing, customer’s perceptions and behaviors.

Ben has spoken at; Digital Elite Camp, Hotjar Lightning Talks, SF Growth Marketing Conference, eCOM360 Conference, Intellimize webinar, VWO’s ConvEx event, Ecommerce Growth Show

He also runs his own online series Testing Insights where he interviews CX and experimentation leaders from the likes of Gartner, Cisco and MongoDB.

Chris is a User Experience and Experimentation expert with over 20 years experience working in digital, nine of which leading high performing teams. Chris has been instrumental in developing and evangelising customer experience and experimentation approaches, bringing together the best of UX research, data analysis, product design and A/B testing. He has helped all kinds of businesses and organisations to identify and solve their customers’ problems and has made significant long-term improvements to their digital products and services.

Natasha has been working within the rapidly changing world of Experimentation for 7 years, beginning in this field for Asda at their Head Office in Leeds. Tasha then moved to Sky where life here began as an Experimentation Analyst, growing into her current position of running the Experimentation Programme across the Digital Service Team. With a strong passion for data, research and everything experimentation; Natasha is known for her desire to educate others and spread the message of Experimentation and it’s many benefits far and wide.