The UK's Only conference & awards dedicated to CRO & Experimentation

Joe’s digital experience stretches back to the days of dial up speeds, Alta Vista and fat monitors. A consultant and business owner at Binary Bear Limited, Joe is a respected speaker and commentator on the world of Conversion Rate Optimisation and the co-founder of the Experimentation Awards. Joe’s CRO projects include work for brands like Manchester United, Dell Computer, Open University, Harvester, Nissan, Ramblers Association and the National Grid.

Stephen Pavlovich is the CEO of Conversion.com, the UK’s largest conversion optimisation agency. Working with clients like Domino’s, Just Eat and Facebook, they’ve optimised websites and apps, and tested pricing, functionality and new products.

Their clients range from SMEs to Fortune 500 corporations. Across the US, UK and Europe, they have worked in diverse B2B and B2C industries, including SaaS, finance, travel, ecommerce, media, health, and gaming.

In 2020, Conversion.com joined Sideshow Group. Stephen now works as managing director of Conversion.com and Bunnyfoot, and as chief strategy officer for Sideshow Group.

Stewart leads the experimentation centre of excellence at RS Group PLC – a multi-brand, B2B powerhouse providing industrial products, services and solutions to millions of customers across the globe. Stewart utilises his unique blend of commercial, operational and engineering expertise to unite product and technical functions under the joint mission of experimentation

Emma has been working in UX and conversion rate optimization for 10 years. With a background in behavioural research, she is passionate about analysing user behaviour and helping businesses unlock the growth opportunity in truly understanding its users.

Chris is a User Experience and Experimentation expert with over 20 years experience in digital. A career which has taken him from moderating usability testing, sketching potential UX solutions and experimenting with these in A/B testing, all the way to leading high performance teams such as the talented Strategy and UX Consultants at Creative CX.

Chris and his team help a wide variety of clients such as YOOX Net-A-Porter Group, Sky, Hastings Direct, Investec, David Lloyd Clubs, Travelodge and IHG to identify and solve their customers’ problems, driving long-term measurable improvements through experimentation. A key focus over the last few years has been scaling these capabilities and executing centre-of-excellence models.

With an agency background in optimisation, in 2020 Ibrahim moved to the YNAP (YOOX Net-A-Porter Group) Optimisation team which has since transitioned into an Experimentation Centre of Excellence.

Ibrahim provides experimentation support and expertise to all the product teams at YOOX, Mr Porter, Net-A-Porter, The Outnet and branded Online Flagship Stores, across web and app.  A key focus is the scaling and governance of experimentation throughout the YNAP group to drive velocity, whilst ensuring the highest quality and maximum number of learnings

Paul is an experienced experimentation specialist working with enterprise clients in ecommerce and financial services transitioning into Centre of Excellence models.

As well as providing the day-to-day delivery of experimentation and optimisation including server-side A/B testing, an important part of the role is the training and enablement of product and marketing teams, which is essential for scaling the experimentation practice and instilling the right mindset.

Bhav is the founder of the CRAP Talks meetup and Keynoat, a platform that connects speakers to organisers. Bhav is also the Director of Analytics at Hopin and as of 2020, a writer on Medium. He has published over 20 posts on Product Analytics, Experimentation and Product Management.

Gabriela is an analyst passionate about improving business decision-making, through better understanding of how changes in the user experience, impact the customer and the business.

Gabriela has worked at major brands, including Education First and Selfridges. Currently, she is focused on building a culture of experimentation in ASOS, providing analysis and insights, but also advancing methodologies, capabilities, and internal training.

ex-Bupa & Channel 4, former marine & plant molecular biologist, northerner from the eastern hemisphere, traveller, londonite & owner of a seriously good-looking dog. Divya has spent the last 10 years in the research, analytics & optimisation space for some of the biggest brands. Her background in scientific research has led her to digital experimentation, where she is now responsible for setting up, ramping up and scaling experimentation programmes for clients. She does this now as capability lead for Accenture Song

As a conversion copywriter and acquisition strategist Eden Bidani helps SaaS, tech, and IoT companies acquire more customers, more profitably with a holistic approach to conversion copywriting.

Over the last 11 years Sandeep has been responsible for defining and driving the product roadmap to ensure Webtrends Optimize remains at the cutting edge of the industry. Pushing the team to quickly translate client needs into technical requirements and live products, whilst leading product innovation.

Ellie has over 10 years experience in the experimentation / optimisation and analytics industry.

In that time, she has helped solve the following problems:

• Enable businesses to ship experiments at scale, while reducing risk
  Create more value from an experimentation programme including increased velocity and win rate
• Increase baseline knowledge of experimentation across the business, so more teams can run experiments and the whole business to become more data enabled
• Apply an evidence-based approach to determine which AB testing themes and methods are successful and reduce the need for opinion-based decision making.

Jono Alderson is a digital strategist, marketing technologist and full-stack developer. He’s an expert in digital strategy, SEO, analytics, WordPress, web performance, structured data, marketing technology, conversion rate optimisation, growth, PHP, CSS and more.

He’s worked with startups, agencies, and some of the world’s biggest brands to turbo-charge websites, implement growth strategies, prepare for the future, and win markets.

Jono is the Head of SEO at Yoast, where he makes decisions that influence the organic visibility of over 12 million websites across WordPress, Shopify and beyond.

Bhav is the founder of the CRAP Talks meetup and Keynoat, a platform that connects speakers to organisers. Bhav is also the Director of Analytics at Hopin and as of 2020, a writer on Medium. He has published over 20 posts on Product Analytics, Experimentation and Product Management.

I help organizations to become more successful by adopting a solid experimentation and validation approach.

Eat, sleep, experiment, repeat.

Craig has been blending Experimentation, UX, Analytics and Customer Research for over 13 years, powering growth for companies like Google, Amazon, Spotify, Eurostar, Lego, Asos, Facebook and Red Bull.  He has helped over 500 clients to unlock the latent value and growth inside their products or services.  Using a mixture of Experimentation, Data, User Research, Design Thinking, Lean, Agile and Cultural Change, he’s gained them over £5Bn in incremental revenue.