The UK's premier Experimentation and Conversion Rate Optimisation event

London, 7th December 2023  |  etc.venues St Paul’s, 200 Aldersgate St, London EC1A 4HD

Conference Tickets

Only 250 spaces

£269 or £199 for Group Tickets

An intimate 1-day event celebrating the UK & Europe’s Experimentation community

Whether you’re part of an agency or an in-house team responsible for driving revenue and business growth, then come join us in learning, growing, and championing experimentation together in this 1-day event.

  • Level up your skills and knowledge through practical sessions from 10 ‘top of their game’ speakers.
  • Get inspired by fresh ideas and fresh insights from real-world experiments run at some of the world’s most exciting companies.
  • Discover new products, strategies, and techniques designed to help you address common experimentation challenges.
  • Connect deeply with fellow practitioners and professionals in CRO, experimentation, growth, marketing, data, UX, copywriting, and more.

Connect with and learn from a diverse range of professionals

No matter your specialty, at Experimentation Elite you’ll meet a wide range of experts, excited and passionate to talk with like-minded professionals about experimentation:

  • Experimentation Specialists
  • CRO practitioners
  • Data analysts & scientists
  • Growth professionals
  • Digital marketers
  • Product Managers
  • UX Researchers & Designers
  • And more

Headline Sponsor

Visit Sponsor Website

Premium Sponsors

Premium Sponsors

Sponsors & Partners

Sponsors & Partners

ABsmartly logo
Women in Experimentation logo
Highlights from past events


Michael Aagaard

CRO Consultant, Keynote Speaker

Full Bio
Daphne Tideman

Growth Advisor + Consultant, Growth Waves

Full Bio
Jim Sterne
Jim Sterne

Founder Marketing Analytics Summit and Digital Analytics Association

Full Bio
Annemarie Klaassen

Lead CRO specialist

Full Bio
Ben Labay

Experimentation Consultant & Advisor | CEO at Speero

Full Bio
Hannah Tickle

Experimentation Team Lead, Trainline

Full Bio
Mirjam de Klepper

Independent UX Consultant

Full Bio
Bhavik Patel

Director of Experimentation and Analytics at LeanConvert

Full Bio
Lucas Vos

Lead CRO Specialist, RTL Netherlands

Full Bio
Jonny Longden

Digital Experience Director, Journey Further

Full Bio
David Mannheim

Optimisation and Experimentation consultant

Full Bio
Joe Doveton

CEO, Binary Bear Limited

Full Bio

Share your experience

We’d love to see your photos and videos of the event! Hashtag #EXelite23 on the day.


8.30 - 9.20
Registration / Breakfast/Networking
Grab a coffee and some brekkie to prepare your grey matter for a knowledge blast!
9.20 - 9.25
Welcome to Experimentation Elite

David Mannheim, Optimisation and Experimentation consultant

Joe Doveton, CEO, Binary Bear Limited

Welcome from the Experimentation Elite Team
9.30 - 10.00
Session 1
Opening Keynote:

Jim Sterne, Founder Marketing Analytics Summit and Digital Analytics Association

Experimenting with Generative AI Read More
10.10 - 10.40
Session 2

Annemarie Klaassen, Lead CRO specialist

Treat your CRO program as a product! Read More
10.50 - 11.20
Session 3

Jonny Longden, Digital Experience Director, Journey Further

How can experimentation become more strategic? Read More
11.20 - 11.35
Caffeine Break - Sponsored by Kameleoon
11.40 - 12.10
Session 4

Hannah Tickle, Experimentation Team Lead, Trainline

Avoid signalling problems: how Trainline decides which track to take Read More
12.20 - 12.50
Session 5

Lucas Vos, Lead CRO Specialist, RTL Netherlands

How to bust myths about experimentation that block your experimentation programme? Read More
12.50 - 13.40
Lunch Break Sponsored by Kameleoon
13.50 - 14.20
Session 6

Mirjam de Klepper, Independent UX Consultant

Finding the Heart in CRO: A Guide to Ethical Practices and Office High-Fives Read More
14.30 - 15.00
Session 7

Ben Labay, Experimentation Consultant & Advisor | CEO at Speero

Where's the money? Experimentation ROI 'system' for Ecom vs SaaS. Read More
15.10 - 15.40
Session 8

Bhavik Patel, Director of Experimentation and Analytics at LeanConvert

Past, Present and Future of CRO Read More
15.40 - 16.00
Caffeine Break - Sponsored by Kameleoon
16.10 - 16.40
Session 9

Daphne Tideman, Growth Advisor + Consultant, Growth Waves

Your failed experiment is your biggest opportunity Read More
16.50 - 17.30
Session 10
Closing Keynote

Michael Aagaard, CRO Consultant, Keynote Speaker

Don’t Let me Down - The Science & Psychology of Disappointment Read More
17.30 - 18.30
Networking Drinks

Event Information

We know how quick things are changing in the current climate, so we want to emphasise our guarantees to you as a ticket holder.


Of course as an event organiser, cancelling the event is not preferable, but in the event of this scenario you are able to receive a full refund or transfer your ticket to the future date.