2025 Experimentation Elite Summer Conference

The event that brings together CRO and experimentation marketers who need to advance their knowledge and their success.

Agenda from the 2024 Experimentation Elite Summer Conference:

4th & 5th June 2025 | Hilton Metropole Birmingham NEC

ExElite Experience Day 1
CRO Talks Roundtable

qbal Ali, CRO Tales | Experimentation Consultant & Coach

Abi Hough, Director, UU3 Ltd

Chris Gibbins, Chief Experience Officer, Creative CX

Abi Hough, Director, UU3 Ltd

Els Aerts, Co-founder of AGConsult

Matt Beischel, Designer, Developer and Optimiser

Bhavik Patel, Director of Experimentation and Analytics at LeanConvert

Tackling CRO challenges just got real with the CRO Talks Roundtables event. This event is available to all attendees.
TLC Mentorship Summit

Test and Learn Community Mentorship Summit with Kelly Anne Wortham & friends. This event is available to all attendees.

Networking Party
Opportunity to connect with attendees and speakers. This event is available to all attendees.
ExElite Experience Day 2 – Experimentation Elite Conference and Industry Dinner and Awards Party
Registration/Breakfast/ Networking
Grab a coffee and some brekkie to prepare your grey matter for a knowledge blast!
Welcome to Experimentation Elite

Michael Aagaard, CRO Consultant, Keynote Speaker (MC and Host)

Welcome from the Experimentation Elite Team and MC Michael Aaggard

Session 1

Ruben de Boer, Lead Conversion Manager, Online Dialogue

The Experimentation Mindset: How We Excel at Websites but Overlook Our Organization

Session 2

Juliana Jackson, Associate Director, Data & Digital Experience EMEA @ Monks

Rethinking Marketing Analytics in 2025: Aligning Insights, Intent, and Impact

Session 3

Desiree van der Horst, CRO Manager & Experimentation specialist, Loop Earplugs

One slider, many opinions and the 6V Framework that got us through it. 

Session 4

Vignesh Lokanathan, Experimentation Lead, BBC

“The Invisible Step: Are We Optimising for Those Who Need It Most?”

Session 5

Annette Rowson, Analytics and Experimentation Lead @ Primark

Primark’s Digital Transformation: Test-Driven Customer Journeys

Session 6

Nils Stotz, Head of Product | Experimentation | Springer Author | Bocconi

Experimentation with AI: No Hype, Just a Supernova!

Session 7

Katie Dove, Managing Director and Behavioral Scientist with Irrational Labs

The psychology of personalization

Session 8

David Mannheim, Optimisation and Experimentation consultant

You are what you measure.
Drinks and Networking (Main Exhibition Area)
Awards Reception Drinks
Industry Dinner and Awards Party
Industry Dinner & Awards Party tickets are sold individually and separate from General Admission Conference Tickets. Unless you have purchased the Excellent Experience ticket.

All Past Events