2024 Experimentation Elite Summer Conference

The event that brings together CRO and experimentation marketers who need to advance their knowledge and their success.

ExElite Conference 2024 video

Agenda from the 2024 Experimentation Elite Summer Conference:

11th & 12th June 2024 | Hilton Metropole Birmingham NEC

ExElite Experience Day 1
3x Masterclass Workshops. Crowne Plaza Birmingham NEC (This is a 5 minute walk from the Hilton Metropole.) Limited Spaces

Craig Sullivan, Optimise or Die

Erin Weigel, Senior Product Design Manager, erindoesthings.com

Bhavik Patel, Director of Experimentation and Analytics at LeanConvert

Workshop tickets are sold individually and separate from General Admission Conference Tickets. Workshop tickets are included in the ULTIMATE Experience Ticket Package. 
Registration and Hotel check in
Come and meet the team, register, get your badge and swag ready for the ExElite Experience.
Test and Learn Community Mentorship Summit

Kelly Wortham, Founder and moderator of the TLC (Test & Learn Community)

Test and Learn Community Mentorship Summit with Kelly Anne Wortham & friends. This event is available to holders of General Admission Tickets, Excellent Experience & ULTIMATE Experience Ticket Packages. Only 90 seats in this room – York Suite . Therefore this event is only available to the first 90 registrations. Read More
Convert Networking Party
Opportunity to connect with attendees and speakers. This event is available to holders of General Admission Tickets, Excellent Experience & ULTIMATE Experience Ticket Packages.
ExElite Experience Day 2Experimentation Elite Conference and Industry Dinner and Awards Party

Registration/Breakfast/ Networking
Grab a coffee and some brekkie to prepare your grey matter for a knowledge blast!
Welcome to Experimentation Elite
Welcome from the Experimentation Elite Team and MC Chris Gibbins

Session 1

Els Aerts, Co-founder of AGConsult

The 7 Deadly Sins of User Research

Session 2

Stuart McMillan, Experienced Senior Digital Leader, Astound

“Site Speed for CRO’s: How site speed impacts testing and how testing impacts site speed”

Session 3

Ellie Hughes, Head of Consulting, Eclipse Group Solutions

What to do when experimentation is a dirty word
Proudly Sponsored by Kameleoon

Session 4

Stewart Ehoff, Head of Experimentation, RS Group

Beyond Testing: Scaling Success with Experimentation Systems & Operating Models

Session 5

Paula Sappington, Senior Director of Digital Research at Hilton

Research & Experimentation: Shift Left to Win Right
Lunch Break
Proudly Sponsored by Kameleoon

Session 6

Bhavik Patel, Director of Experimentation and Analytics at LeanConvert

Not another AB Testing Talk

Session 7

Luke Carthy, eCommerce growth consultant

Mastering GA4 for optimising conversion
Proudly Sponsored by Kameleoon

Session 8

Bjarn Brunenberg, Experimentation Lead @TomTom

OKRs to Strategic Experimentation

Session 9

Erin Weigel, Senior Product Design Manager, erindoesthings.com

Come in, we’re open

Session 10

Closing Keynote

Shagun Aulakh, Director of Product Management Experimentation, American Express

Tales from the Trenches
Conference Networking Drinks
Freshen up and get ready for the Experimentation Industry Party of the year!

Hilton Metropole Birmingham NEC

Industry Dinner and Awards Party
Industry Dinner & Awards Party tickets are sold individually and separate from General Admission Conference Tickets. Industry Dinner & Awards Party tickets are included in the Excellent Experience & ULTIMATE Experience Ticket Packages.

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