Experimentation Elite Awards Categories, Criteria & FAQs

Yes – we want to hear from everyone, small or large companies, big teams or solo practitioners. You don’t have to be a huge organisation or an industry name to win, because we are looking for excellence and critical thinking that can be found everywhere. Just like experimentation, if you don’t enter the awards, you won’t find out if your idea was a winner or not.

See the categories section below.

No, we’ve created a very simple form where you can upload text, pictures, slides or other information we’ll need to judge your entry. Entry form will open early 2024.

If this is an individual or team entry, we need a few details about why you are nominating them for an award. For experiments and campaigns, we’ll need some details about the test and background. To help you win, we’ve put together a video walkthrough of what the judges are looking for, see below.

Since the core information we need is about your experiment, you will most likely already have visualisations, data or testing results you can reuse. We will need you to give us some additional background and context about your experiment but for most companies, the submission is around 1300-1500 words in length.

These awards are judged by leaders in the experimentation and optimisation space who get to see thousands of tests every year. Winning one is a badge of excellence for your company or you as a practitioner – that amongst your respected peers, you were judged to be a class above everyone else.

In order to check the statistical validity of your experiments, we will need information about the numbers of people tested and the actions they took. We don’t share these sensitive or commercial aspects of your entry – this is for the judges eyes and validation work only. If you can’t share this information, it makes it almost impossible to judge the quality of your work.

We have a single secure repository for all judging info with fine grained access controls for only the judge and organiser roles. All the information you upload, our judging notes, scores and discussions are kept in one place rather than emailed everywhere. The judges will discuss the details of your experiments privately and these are never shared with anyone else.